For distributors and FMCG companies ready to unlock the full potential of B2B sales, RJJones Consulting bridges the gap between traditional retail and high-margin commercial opportunities.
For Leadership Teams Who Want:
• To future-proof their business against retail margin erosion
• To outmaneuver competitors in the $200B+ global commercial Cleaning & Hygiene market
• A partner who speaks the language of both boardrooms and warehouse sales teams
Why Distributors & FMCG Brands Choose Us:
After 20 years of driving market-leading B2B growth for FTSE 100 and Fortune 500 organisations, our founder Ross identified a critical gap: most companies approach B2B sales with a B2C mindset - leaving profit and market share on the table.
We specialise in helping:
✅ Distributors – Optimize category strategy, supplier negotiations, and sales execution to transform Cleaning & Hygiene from a low-margin necessity to a profit powerhouse
✅ FMCG Brands – Successfully expand into B2B channels without cannibalising existing retail business, using proven frameworks for commercial buyers
Our Difference:
Unlike traditional consultants, we don't just deliver reports - we implement strategies that create lasting behavioral change across your teams. Our clients achieve:
• 10-15% higher margins in commercial sales vs. retail
• Stronger supplier partnerships and terms
• Sustainable YoY growth that continues after our engagement
Helping B2B distributors unlock higher margins, stronger supplier partnerships, and faster-moving inventory in the Cleaning & Hygiene category.
As specialists in distributor performance, we work with your team to:
• Optimize product mix and pricing strategies to boost profitability
• Strengthen negotiations with manufacturers using category insights
• Identify underperforming SKUs and growth opportunities in Jan-San, Foodservice, and Healthcare segments
With 10+ years of experience analyzing distributor challenges, we provide the category management frameworks and market intelligence you need to compete in this margin-sensitive industry. Let’s transform your Cleaning & Hygiene category from a commodity into a profit driver.
today to audit your current category performance.
Helping businesses unlock growth through smarter B2B sales strategies.
With deep expertise in category management and B2B sales optimization, we partner with companies to analyse their market position, refine their sales approach, and drive measurable results.
Whether you're looking to improve sales processes, identify new opportunities, or better understand buyer behavior, we provide the insights and frameworks to elevate your performance.
Our approach combines data-driven analysis with real-world sales experience, ensuring your team is equipped to compete - and win - in today’s dynamic B2B landscape. Let’s turn insights into action and transform the way you sell.